Successful fundraising – notes from our workshop

by Chris Trevorrow. April 2022.

‘Fundraising is the gentle art of teaching people the joy of giving’ Hank Rosso

Leading trends[1] in income generation for voluntary groups in 2022 include a continued reliance on digital even with the reintroduction of face to face and the hybrid approaches that accommodate both options.  Alongside this is the growth of peer-to-peer fundraising – think Captain Tom and all those who emulated him but with fewer zeros – and the need to continue to accommodate cashless donations even for face-to-face fundraisers. 

At the same time, we are entering tough economic times making it essential that voluntary groups develop a fundraising strategy, building a case for support which they can communicate and share with all their stakeholders and engage and retaining a strong supporter base.  A fundraising strategy pulls together information about your objectives and identifies what you need and how you’ll achieve it

A fundraising plan helps manage resources often using a calendar to map out key dates and deadlines both internal and external to an organisation.  In developing a plan, a group needs to consider the fundraising channels and tools that will work for them.

  • individual giving might involve an old-fashioned collection but with a cashless option.  There are a wide range of options using smart phones that don’t require a card reader  Pledjar donation app, QR codes eg Bopp, Give Star
  • Utilising donation functions on social media platforms such as Facebook and Instagram
  • Selecting the right gift giving platform to encourage your supporters to fundraise for you
  • Ensuring face to face events deliver a good return on resources and cost see Cabinet office guide to organising an event
  • Hybrid events can combine the best of in-person and digital by increasing participation, limiting environmental impact and being cost effective.  People might pay a premium for the inperson experience but others can also take part and donate if you live stream the event for example on Facebook

Successful fundraisers seek to build an ongoing dialogue with supporters, encouraging them to give by clearly communicating the difference the group makes to people in an engaging and motivating way.  They look to build the supporter relationship making connections and thanking them properly. 

Key factors in fundraising success:

  • Know your audience and what matters to them
  • Engage and inspire through stories
  • Create a sense of buy in before you make an ask
  • Make donation frictionless
  • Create a time limited campaign
  • Link to external events 
  • Thank supporters and share success
  • Make everyone in your organisation a fundraiser

If you would like to discuss fundraising with us, please get in touch at enquiries@cambridgecvs.org.uk


[1] Top Fundraising trends for 2022 Charity Digital

CIOF research trends

Congratulations to Camcycle who have announced accreditation as a Living Wage Employer.

By Lorna Gough. April 2022

Camcycle say:

We believe that our staff, including our interns, deserve a fair day’s pay for their efforts and want to support them to live and work locally in the community that they serve. We’d encourage other local businesses to do the same: the process is straightforward with helpful resources and a responsive team at the Living Wage Foundation should you need assistance.”

Did you know that CCVS is able to support your organisation through the accreditation process, and Cambridge City Council will fund the first year of the accreditation fee?

To find out more about what the Living Wage is, how to become accredited, and what that would mean for your organisation, read our previous blog.

Camcycle staff team with the Living Wage accreditation plaque.

Taking volunteering to the public online 

By Chris Trevorrow. February 2022.

Bright yellow table, with computer keyboard and digital tablet
Photo by Georgie Cobbs on Unsplash

The last couple of years has resulted in many of us rethinking how we do things. In early 2022 CCVS decided to host some free online volunteer fairs, aimed at the public, to support local voluntary groups with the challenging task of recruiting the volunteers they need. Our aim was to capitalise on people’s New Year resolutions and the loosening of Covid restrictions and help raise the profile of volunteering for local groups. Although the fairs were tied in with the City Council Volunteer for Cambridge initiative, many of the groups involved are looking to recruit volunteers throughout the county. 

We know from research1 that to attract more people into volunteering groups need to be visible, accessible and flexible. People showed during the pandemic that they were interested in helping others, but now with their lives starting to return to something like normal, many feel they lack time to commit and don’t know where to find roles that are a good fit for them. Our volunteer fairs looked to highlight a few of the many volunteer opportunities available, with varying levels of flexibility and time requirements. It also gave people the chance to put a face to a group and invited them to ask questions and fill in a simple form or contact the group direct to hear more.  

We worked with 10 voluntary groups supporting them to produce 5-minute recordings outlining their volunteer opportunities. We hosted the fairs as two lunchtime sessions to which any member of the public with internet access could sign up and where the groups showed their presentations and answered questions live.  

As a result of a lot of promotional effort nearly 100 tickets were booked for the two fairs. Everyone who signed up to the fairs has received links to all the presentations and the contact form and have been encouraged to share the information with friends and family – we hope this will extend the impact of the fairs beyond the events themselves. 

The Initial feedback from the public suggests they enjoyed being able to easily hear about different opportunities and ask questions without leaving their desks or their homes. Some of the voluntary groups taking part have reported increased traffic to their volunteer pages on their websites and some have already seen an increase in people getting in touch to find out more about volunteering. We’ll be checking in with the groups to see if this increase in interest converts to more volunteers supporting their work in the community. If the feedback is positive, we’ll consider running more online fairs in the future. 

To watch presentations from groups who attended our Volunteer Fair in early 2022 visit this link

The presenting groups were: 

Care Network 

Caring Together 

Cambridge Reuse 

Cambridgeshire  & Peterborough NHS Foundation Trust 

Cambridgeshire & Peterborough Age UK  

Little Miracles 

Red Balloon of the Air  

Safe Soulmates 

Steel Bones  

The Red Hen Project 

We have more information about volunteering available on our website or you can contact us on volunteer@cambridgecvs.org.uk 

CCVS has a new Chair of Trustees – Welcome Flóra!

By Lorna Gough. February 2022.

We are delighted to announce the appointment of Flóra Raffai as the new CCVS Chair of Trustees.

Mark Freeman, our CEO welcomes Flóra and gives thanks to our outgoing Chair, Mary Sanders:

“I am really pleased that Flóra has been elected as the new Chair of CCVS and I am looking forward to working with her as CCVS moves into the future. I know that all the staff will join with me to welcome her into the new role. Flóra brings knowledge of the sector and a keen insight into the work we do, and I know that she will help us on to bigger and better things.

I am grateful to Mary for all the support she has given me, and the organisation over the years. Having such a knowledgeable and respected chair has been a real benefit to CCVS, and I am incredibly glad that she will remain as a trustee. Mary has overseen some big changes at CCVS and has helped to steer the organisation to where it is now. What is more she has helped me in the transition to the CEO role and I am hugely thankful for all she has done to support me.”

Flóra has been a CCVS Trustee since November 2018. Flóra tells us:

“I am honoured to be appointed as the new Chair of the Trustee Board at CCVS. Having previously benefited from the outstanding support CCVS provides to local charities, I am delighted to have an opportunity to give back. I am very much looking forward to working with my fellow trustees, the CCVS staff team, and the entire CCVS membership to champion local voluntary and community groups, the need for which has never been greater.”

Read more about why Flóra became a CCVS Trustee and what she enjoys about the role in this blog written for Trustees’ Week 2021.

Welcome to the role Flóra!